New Cars Sport Sport

The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia’s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn’t quite catch the public’s eye due to the fact that they’re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.

This leaves the new Ypsilon to fend for the 105-year old company’s honor. The Italian firm's new small car is considered to be a “pocket flagship” and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that Carscoop was invited to attend at the Fiat Group’s Centro Stile design center in Turin, Italy.

Sales growth is critical to Lancia and in order to achieve this the automaker has repositioned the new Ypsilon, which for the first time in its 25 year-long history, is offered in a 5-door body style. According to Lancia Product Manager Claudio Nervi, this will help the new model to cover a much larger percentage of the B-segment than current 3-door only model.

Choosing the platform on which to build the Ypsilon was very important because Lancia wanted to accommodate up to five people, while keeping the overall length below 4 meters to avoid competition with larger B-segment cars. “Going to a Grande Punto platform also would have meant more competition”, said Nervi.

The Fiat 500’s platform came up as an obvious choice but it was stretched by 90 mm in length to improve passenger space. Nevertheless, Lancia considers that the main strength of the 3.84-meter-long model will be its stylish and not its practical side. “The Ypsilon emphasizes style. It’s not the rational customer’s choice”, said Lancia Communications Director Rino Drogo.

As for the Ypsilon's rivals, Nervi pointed out that “the main competitors are the Citroën C3, Ford Fiesta and Toyota Yaris”. He said that compared to the C3, the Ypsilon has “more innovative styling”, while he also claimed that it trumps the Fiesta thanks to “more personalization options and better quality”. Nervi added that Lancia’s new small car is also “more expressive than the Yaris and has more upscale optional equipment”.

Lancia aims to widen the customer base by targeting male customers as well. “The typical Ypsilon buyer is between 30 and 45 years old, technologically up to date, with a high social-cultural status and strong fashion sense”, Lancia officials said during the presentation.

The design will play a major part in attracting the aforementioned customers. The new Ypsilon has “evolved the styling language introduced by the Delta achieving better results due to the smaller size”, Claudio Nervi commented. Although it’s a 5-door model, Lancia wanted to keep the coupe character of the previous generation. To achieve this, the designers used hidden rear door handles and a sloping roof, along with a rising beltline. The choice of exterior colors will be the “wildest” in the segment, according to Color and Material Director Rosella Guasco, while the cabin will use high quality materials and various trim pieces that can be matched to the exterior finish.

To underline its “pocket flagship” status, Lancia said the new model will come with several exclusive features such as a large glass panoramic roof, the Magic Parking 2 semi-automatic parking system and a cap-less refueling system. These will be exclusive to the Ypsilon for at least one year.

Lancia expects to sell 122,000 examples of the Ypsilon annually from 2012, including the right-hand drive Chrysler version that will go on sale in the UK and Ireland in September. For this year, the Italians expect to shift up to 40,000 units with sales set to start in June, while the firm will also continue to offer the previous generation model as well.

By Csaba Daradics

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The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

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The onslaught of new and updated models from Lancia heading to the Geneva Motor Show continues with the unveiling of the 2011 Delta, which comes with a brand-new grille designed to reflect the partnership with Chrysler and the sharing of vehicles between the two brands, plus new proposals in terms of trim options and engine choices.

The first thing you'll notice on the 2011 model year Delta is the new grille design that was penned by the Centro Stile Lancia, and features horizontal instead of vertical chrome bars. It's styling is similar to the one found on Chrysler's latest vehicles such as the 300 and 200 sedans. Lancia also updated the Delta's trim levels which now include the base Steel, Silver, Gold and Platinum versions.

For 2011, buyers can choose from seven different powertrains including: a 120HP 1.4-liter turbo petrol, which is also available in a dual-fuel petrol/LPG version; a 140HP 1.4-liter MultiAir turbo petrol; a 200HP 1.8-liter turbo petrol; a 120HP 1.6-liter Multijet diesel; a 165HP 2.0-liter Multijet diesel; a 190HP 1.9-liter twin-turbo Multijet diesel, and a new base 1.6-liter Multijet diesel.

The new entry-level 1.6 MultiJet turbo diesel is Euro 5-compliant and produces 105-horsepower and 300 Nm (221 lb-ft) of peak torque, for a 0-100km/h [62mph] acceleration time of 10.7 seconds and top speed of 186 km/h [116 mph]. Matched to a six-speed manual gearbox, the diesel is said to return improved fuel economy (no figures were released) over the 120HP version and CO2 emissions 120 h/km.

The 2011 Delta will go on sale from mid-March across key European markets and from June under the Chrysler badge (like the new Ypsilon) in Great Britain and Ireland.

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Marking the 25th anniversary since the introduction of the Ypsilon (first as the Y10 in 1985, then as the Y in 1996, and finally as the Ypsilon from 2003 and onwards), Lancia is presenting the fourth generation of its luxed-up supermini in a world premiere at the Geneva Motor Show in March.

The much delayed successor to the outgoing Ypsilon, which has been in production since 2003, has been designed from the ground up, and for the first time in the model's history, is offered in a five-door body style.

Even though the Ypsilon shares its platform and mechanical hardware with Fiat's small cars, the Lancia model won't be mistaken for anything else thanks to the bespoke styling, which incorporates a number of design cues from the larger Delta. Exterior highlights include the hidden rear door handles that give the impression of a three-door model and a new interpretation of Lancia's grille, designed to match Chrysler's version as seen on the 200 and 300 models.

As with all past incarnations of the Ypsilon, the newcomer promises to offer a high-quality interior and some 600 customization possibilities created by mixing and matching the 17 body colors (four of which are two-tone), 3 interior trim levels (Silver, Gold and Platinum), 6 different upholstery trims and 3 types of alloy wheels plus an extensive range of other options.

The Italian firm's premium city car measures 3,840mm in length, 1,670mm in width, 1,510mm in height, and rides on a 2,390mm-long wheelbase. Lancia claims the new Ypsilon "can accommodate up to five people, has one of the most spacious boots in its segment, in relation to dimensions, and is one of the best in class in terms of passenger room".

At launch, there will be four engines on offer, depending on the market: a 1.2-liter petrol unit with 69HP; a 0.9-liter turbocharged two-cylinder petrol with 85HP; a 1.3-liter MultiJet II turbo diesel delivering 95HP and a dual-fuel petrol-LPG 1.2-liter unit producing 69HP.

All petrol and diesel engines are equipped with a Start&Stop system while some models also get low rolling resistance tires developed by Goodyear.

The new Ypsilon which will go on sale from June across key European markets and from September under the Chrysler badge in Great Britain and Ireland. And no, the Fiat Group did not say if it has any plans to bring the Chrysler...Ypsilon over to the States.

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The third Chrysler model to wear a Lancia badge is the Town & Country minivan, which replaces the Phedra and will premiere alongside the Thema and the Flavia concepts at the Geneva Motor Show next month. The Fiat Group decided to keep the European market name of the Town & Country, calling it the Lancia Grand Voyager.

The Italian firm's American people carrier measures a hefty 5.14 metres in length, 1.99 metres in width and 1.72 metres tall, and rides on a 3.1 meter-long wheelbase. When European sales start later this year, it will be available in three trim levels (Silver, Gold and Platinum) and and two engine options, the Euro 5-compliant 283 HP 3.6-liter V6 petrol unit and the more appropriate for European consumers, 2.8-liter CRD diesel with particulate filter as standard delivering 163 HP and 360Nm.

Lancia says the petrol model returns an average fuel consumption of 12.3 lt/100km (19.1 mpg US), while the diesel version, 8.4 lt/100km (28 mpg US) with CO2 emissions of 227 g/km.

On a side note, as is the case with the Lancia Flavia Convertible image, the solitary official photo of the Grand Voyager also appears to be a doctored picture of the Chrysler Town & Country, which can be proved -among other things- by the identical reflections on the chrome trim on the profile and the door handles, the position of the wheels, and the apparently fake logos on the alloys.

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Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

The Italians might have been able to get away with it if it weren't for a couple of obvious blunders, the most telling of which are the shadows on the left-hand corner of the front bumper and just above the lug nuts on the front alloy wheel. Feel free to check out the photos in high-res quality for yourselves right after the jump.

By John Halas

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