New Cars Sport Sport

As they say, good marketing always finds a reason to celebrate. This time, Fiat's marketing team is feeling festive about the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. As a result, the automaker has joined forces with Gucci for the creation of a new special edition version of the 500 mini that will be showcased at next week's Geneva Salon in a dedicated Gucci pop-up store within the Fiat stand.

The limited edition version of the 500 was customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. It will be available in two flavors, either in black with detailing in shiny chrome, and a two-tone black and white interior, or with a white exterior paint with satin chrome detailing, and ivory and black interior.

Both versions get 16-inch alloy wheels wrapped around 195/45 R16 tires with the hubcaps featuring the interlocking GG logo in the same color of the body of the car, plus the Italian fashion house's signature on the rear hatch and B-column, and Gucci’s signature green-red-green stripe, which runs along the entire perimeter of the car. In addition, the version equipped with the 100HP 1.4-liter engine comes with rear break callipers in Gucci green.

The Italian fashion house's stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and on the seatbelts.

The new '500 by Gucci' will be initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with pricing in Italy starting from €17,000 (equal to US$23,300). Regular sales will start in Europe in July, followed by the rest of the world at the end of 2011.

And for those buyers that would like complete the look with some personal goodies, Fiat has also collaborated with Gucci to create a special collection for the 500, including travel accessories, small leather goods, drivers, tracksuits, driver gloves, sunglasses and a watch, which will all be available in select Gucci stores and online at www.gucci.com from April 2011.

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During the U.S. presentation of the new 2012 Fiat 500, the Italian company's Chief Engineer Fabio Dimuro explained to journalists the main differences and changes compared to the European specification model. These include - but are not limited to- exterior and interior improvements, the introduction of a more appropriate for American consumers Aisin 6-speed automatic transmission, additional insulation that helped reduce powertrain noise levels from 76 db to 71 db, the addition of MultiAir intake system to the 1.4-liter engine, while Fiat and Chrysler also worked together to redesign the car's rear-axle. Hop over the jump to watch the video.

Via Youtube [Thanks for the tip Dario]

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The U.S.-spec 2012 Fiat 500 equipped with the 5-speed manual gearbox has received EPA ratings of 38 mpg on the highway, 30 mpg in the city and a combined figure of 33 mpg. American buyers can also opt for a 6-speed automatic, which is rated at 34 mpg highway, 27 mpg in the city and 30 mpg combined.

The 500 is produced at the Fiat Group’s Toluca plant in Mexico and it will start arriving in larger volumes this spring. The automaker plans to open a total of 130 dealerships, of which 40-50 will be in business by the end of March, while the rest should be open by the end of the year, according to Fiat North America.

At the start of sales three models will be available. The entry-level Pop costs $15,995, while the Sport and Lounge are priced at $17,995 and $19,995 respectively, with all prices including destination charge. The Sport model is expected to become the biggest seller of the lineup.

All models come equipped with power locks and windows, air conditioning, 50/50 split fold-down rear seat, speed control, heated mirrors, 7 airbags, 15-inch steel wheels and 4-year, 50,000-mile warranty.

Compared to its European counterpart, the U.S.-spec Fiat 500 was modified in order to be more appealing to American customers. The automatic transmission is one of the major additions, but the North American car is also quieter and has a more comfortable ride, while the 101HP 1.4-liter FIRE engine received the MultiAir intake system as well. Fiat claims that MultiAir improves fuel efficiency and power output by 10% over the Euro-spec engine.

Last but certainly not least on the public’s necessities list, the U.S. version also comes with larger cupholders.

By Csaba Daradics

Source: Autonews

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